Acqua Rocchetta launches the new communication campaign with the “Plin Plin sisters”

Rocchetta, the Water of Health, presents the new communication campaign featuring, alongside beloved testimonial Michelle Hunziker, a new friend: Katia Follesa, a brilliant comedian and TV presenter.

Thus, “The Plin Plin sisters” are born: a sparkling duo, perfectly aligned with Rocchetta’s health-oriented values, who will be remembered thanks to their amusing sketches.

The campaign tells the story of the new collaboration through behind-the-scenes scenes and the irony that characterises Michelle and Katia, colleagues, friends and now “two peas in a pod”, two “sisters”.

In the commercial, Michelle reminds viewers that drinking Rocchetta every day is good for you because it “stimulates diuresis, combats water retention and is kind to your figure”. The reference to the now-famous plin plin could not be missing—and this time it is shared.

The TV spot of 30” will be preceded by the scheduling of a “spoiler” teaser in mobile format, to suggest the sense of a reserved and impromptu preview. Online, on the other hand, there will be two teasers with which Michelle Hunziker will create suspence around the name of her new partner.

The campaign envisages broad distribution across all Rai broadcasters, Publitalia, Discovery, La 7, Rai Play, Netflix, Amazon Prime, Sky, Mediaset Infinity, Hbo and Disney Plus; visibility and special content on digital and online channels; extensive radio planning on national and local stations; and display materials at points of sale.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.