Promotica: revenue slightly down in the first half 2026, but strongly up abroad
Promotica: revenue slightly down in the first half 2026, but strongly up abroad
- Information
The Board of Directors of Promotica has approved the preliminary consolidated revenue as at 30 June 2026 and the main KPIs, which have not been subject to statutory audit.
The figures
In the first half of 2026 the preliminary consolidated revenue of the loyalty agency stands at 61,7 million euros compared with the 68,2 million at 30 June 2025. The Group revenue generated abroad amounts to 9,1 million euros, a significant increase compared with approximately 6,6 million at 30 June 2025, confirming the extraordinary acceleration achieved in foreign markets. The result confirms the Group’s solidity in a market context characterised by rising procurement costs, mainly due to international geopolitical factors, which at the same time reduced the spending capacity of the end consumer.
During the first half of 2026, Promotica managed a total of 112 promotional campaigns, with an average campaign value of approximately 459.600 euros. The clients in the first half 2026 amounted to 79 and the company worked with 120 suppliers, of which 11 under exclusive contracts.
The comment
Diego Toscani, CEO of Promotica, commented: “We are satisfied with the performance of volumes in the first half, substantially in line with those of last year, which was characterised by unprecedented growth. The results achieved demonstrate our ability to meet the needs of customers, both in Italy and abroad. In particular, the campaigns launched in the first six months involve the leading players in Italian large-scale retail, such as Coop and Esselunga, which have once again placed their utmost trust in us. The sharp increase in revenue generated by foreign markets, which offer significant potential for future growth, is also particularly noteworthy. Expanding our international presence is one of the Group’s main development drivers, also thanks to the investments made over the years in management, offices and for this reason we want to continue in this direction”.
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
