Life continues its wager on Piedmontese walnuts and almonds and starts the new harvest

The Cuneo-based company Life, in addition to traditional Piedmontese hazelnuts and chestnuts, continues to believe in the project to promote regional excellence with walnuts and almonds.

This year too, Life, supported by dozens of collaborators and important institutional and research partnerships, started the new season for these two fruits with the arrival of autumn. They represent a wager that began several years ago with the agronomic study of the best-suited areas and progressed, through the subsequent planting of the varieties most suitable for cultivation, to actual production.

The partnership

Life is therefore strengthening its collaboration with the Consortium for the Protection and Promotion of Piedmontese Nuts. The continually growing association now has more than fifty producers, with the aim of extending the project to promote the region’s nut-production chain, at the foot of the Alps, from traditional hazelnuts to walnuts and almonds, as this region is suited to traditional fruits that are also known internationally, as well as to experimentation and innovation.

It is precisely from this vision that a complete “from farm to Life” chain is developing, from the fields to the agri-food industry and on to the final consumer, involving every level of production.

The natural setting

The fertile land of the Piedmontese Po Valley, sheltered by the Alpine range to the west and its water basins, offers the right conditions and an appropriate climate for this type of cultivation, as well as for other fresh fruit (apples, kiwis and grapes). That is why, several years after planting and while respecting the natural rhythms of the various crops, the project is expanding to offer increasingly significant quantities, without compromising absolute quality.

The production expected for the 2026 campaign looks promising, despite the notably record-breaking heat recorded during the summer.

The comment

“The project we have been pursuing for several years, with the related investments of money and time, is bearing fruit: consumers are rewarding controlled and certified local production, increasingly choosing products from within a 0 radius despite a slightly higher price than products from elsewhere,” comment Life.
“By including product lines such as Valore al Territorio in our catalogue, we pursue the selection and promotion of Italian excellence, particularly from Piedmont, the region where we were born and from which we set out. We are very pleased to work with the various producers on this strategic project to strengthen traditional production and foster innovation in our sector, sharing decades of experience and know-how.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.