In's receives the Altroconsumo seal for the third year in the “Mixed discount shopping” category

In’s Mercato has received the Altroconsumo seal in the “Mixed discount shopping”, recognition that rewards the ongoing commitment to ensuring genuine and lasting value.

The research, published in Altroconsumo Inchieste in September 2026, examined four types of baskets: the cheapest products, branded products, private-label products and mixed shopping. It is precisely in the latter category that In’s stands out as the leader among the 340 discount stores visited in the survey. In an economic context characterised by constantly rising prices, this result is even more significant, confirming that the choice of retailer can have a tangible impact on the family budget.

With a total selection of 1.158 stores between supermarkets and discount stores distributed across 67 Italian cities, the mapping of the places where shopping is genuinely worthwhile was, as always, precise and timely, as recorded by the Altroconsumo survey, which analysed 1,5 million prices across 124 product categories. Among the chains examined, In’s stands out as the most convenient discount store for those seeking a balanced mix of products at affordable prices.

According to the analysis conducted, comparing retailers makes an even greater difference today, especially for those aiming for maximum savings. Thanks to an “everyday low price” policy rather than one built around temporary offers, the retailer guarantees transparent, stable and affordable prices all year round. A formula that means customers can always count on the certainty of the best price, without having to chase time-limited offers.

With more than 579 stores in 12 regions across the country and a selection of own-brand products combining quality, sustainability and value, the retailer therefore confirms its position as a solid and responsible choice in the organised retail sector.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.