Fini Group: first half 2026 growth in sales, market share and distribution

Fini Group continues along the growth path embarked on over the past three years, also confirming a particularly positive performance 2026 in the first half in terms of sales, market share and distribution.

Key results

After a 2025 marked by positive results, Fini is closing the books on the first six months of 2026 with +20,3% volume sell-out, accompanied by an increase of 1,8 points in volume share in the fresh filled pasta category. This result makes Fini the producer achieving the greatest share growth in the fresh filled pasta segment, also thanks to its expanded market presence: in the first six months of the year, weighted distribution increased by 7 points, reaching a total of 80 points.

The strategy of the past three years

The first-half results confirm a strategy developed with a medium-term perspective. Over the past three years, Fini has made significant investments in developing its offering and strengthening the brand’s positioning, with particular focus on the fresh filled pasta category. The introduction of new products has made it possible to expand the brand’s presence in the category and, above all, to address emerging needs and consumption occasions. This also includes entering innovative segments such as lactose-free and wholemeal, two areas that are gradually helping to expand the brand’s market potential.

The rationale behind the innovation journey is not to move away from its identity, but to reinterpret Fini’s heritage of quality and tradition in light of consumers’ new needs, broadening the offering without losing recognisability. The performance of the two new lines, Senza Lattosio and Le Ricette Integrali, is particularly positive, and they are gradually increasing both distribution and rate of sale.

The two offerings represent an important part of the offering diversification strategy: on the one hand, the Senza Lattosio line addresses specific dietary needs and expands the potential consumer base; on the other, Le Ricette Integrali brings to fresh filled pasta an offering capable of tapping into interest in alternatives perceived as more aligned with new eating habits. For a historic brand such as Fini, growth therefore depends on the ability to bring together two elements: the strength of tradition and the ability to evolve.

The comment

“The results for the first half of 2026 confirm the soundness of a strategy built over the past three years and based on investment, innovation and brand strengthening,” stresses Veronica Iannarella, Marketing Director of Fini Group. “The growth in sell-out, share and distribution, together with the performance of the new Senza Lattosio and Le Ricette Integrali lines, shows us that we are addressing concrete needs and winning over new consumers. We are looking to the next two years with the objective of continuing along this path, continuing to innovate without losing the connection with the quality and tradition that represent Fini’s distinctive heritage.”

The objective is to continue along the growth path, keeping innovation at the heart of investment. The strategy for the two-year period 2026-2027 therefore includes continued investment in product innovation, consolidating its presence in the domestic market and developing further commercial opportunities, while continuing to enhance the heritage of quality, expertise and tradition that distinguishes the brand.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.