Dulcis prepares to face the the 2026/27 season with record volumes and new markets

Dulcis is preparing to face the commercial campaign 2026/27 with approximately 4.000 tonnes available, more than double last year’s volume, and an increasingly established presence in distribution.

An important commercial campaign

Sales, traditionally scheduled to begin in the first week of November, will this year be brought forward to the end of October. Harvesting operations are benefiting from early fruit ripening in the various production areas, with sugar levels already reaching the values characteristic of the variety, between 16 and 18° Brix.

“We are preparing to face a particularly important campaign, with volumes more than doubled compared with last year and product quality that confirms the variety’s distinctive characteristics,” declares Mirco Montefiori, president of Dulcis Kiwifruit Company. “The initial harvest results are very positive, especially regarding the sugar levels reached by the fruit. This result allows us to approach the new season with excellent prospects, while continuing to guarantee the quality standards that distinguish Dulcis.”

The scale of the change is shown above all by the market response. Following the positive experiences of last season, several customers have decided to move from trial supplies to ongoing purchasing programmes. This result enables Dulcis to secure a more stable presence on supermarket shelves and to face the new campaign with an increasingly solid commercial network.

Beyond European borders

And growth is extending beyond European borders. After its debut in Dubai, where Dulcis will return this year too, the brand is preparing to reach new destinations. The first shipments to Taiwan and Malaysia are planned, while in South America, Colombia is among the markets identified for expanding distribution.

“The customer response has been excellent and today we have the conditions to give the commercialisation of Dulcis even greater impetus,” comments Marcello Guidi, commercial coordinator of Dulcis. “With the volumes available this year, we can develop more structured supply programmes, consolidate our presence in markets already reached and open up to new destinations, including in Asia and South America. This is an important step that confirms the project’s potential and allows us to look confidently towards growth in the coming years.”

The new marketing campaign

Supporting this evolution is also “Ready to love it”, the new marketing campaign presented at Fruit Attraction in Madrid. It is a narrative that focuses no longer solely on the product, but on people and their consumption occasions. Through the “Ready to...” concept, Dulcis aims to become increasingly part of consumers’ everyday lives, accompanying distribution growth with communication designed to strengthen brand recognition and the bond with consumers.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.