Nicofruit opens the Kiwy Matera season, the yellow kiwi grown in Basilicata

Nicofruit inaugurates the period devoted to Kiwy Matera, the Italian Top Gold variety 100% of yellow kiwi grown in the heart of Basilicata.

Following the excellent results achieved with Fragola Matera, which in the 2026 season distributed 9,5 million punnets on the Italian market, another of Nicofruit’s distinctive products is ready for the autumn season.

The characteristics

What captivates you from the very first taste is above all its flavour: sweet, enveloping and with pleasant exotic notes, with golden, juicy flesh and an almost creamy texture. A distinctive aromatic profile that makes Kiwy Matera perfect to enjoy on its own, at breakfast, as a break during the day or as a fresh and indulgent end to a meal.

But Kiwy Matera is also an ally for everyday wellbeing: a source of vitamin C, antioxidants and mineral salts, it is an ideal fruit for those seeking a healthy and tasty choice without giving up pleasure.

Production

Behind every Kiwy Matera is a production process carefully monitored at every stage, with the aim of enhancing the fruit’s characteristics and, at the same time, preserving the area where it grows.

The cultivation uses low-impact agricultural practices, including rationalised irrigation, natural pollination through the use of bumblebees, and protective coverings made from eco-friendly and recyclable materials. An approach aimed at achieving an increasingly virtuous balance between agricultural production and ecosystem protection.

Harvesting also follows the rhythms of nature: Kiwy Matera is harvested from the end of September onwards, when the fruit has reached the right degree of ripeness, so that it reaches consumers with the organoleptic characteristics that distinguish it. Kiwy Matera is available at the main GDO points of sale and now also in the e-shop section of Nicofruit’s website.

Communication

Nicofruit is also continuing its communication and event activities this season, sponsoring Prosecco Doc Imoco Volley Conegliano, the women’s volleyball team that are Italian, European and world club champions, in a partnership promoting a healthy and active lifestyle, and taking part in the 2026 edition of Elle Active.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.