Desire Holding consolidates its corporate structure and embarks on a new phase of growth

Desire Holding, an international group specialising in brand development and active in the fragrance, beauty, personal care, lifestyle and fashion sectors through a prestigious portfolio of licensed brands, announces an important evolution in its shareholding structure: Antonio Lemma and Natalia Rusanova have acquired control of 95% of the company, completing a process of governance consolidation that began more than a year ago.

The development plan

The new ownership structure strengthens the Group's strategic independence and will enable it to accelerate its international development plan, with fully aligned governance and a shared vision for future growth.

With consolidated revenue of 22 million euros in 2025 and a growth target aimed at reaching 30 million euros in 2026, three operational offices in Italy, the Netherlands and the United States and a team of approximately 30 employees, Desire Holding is now a rapidly expanding international organisation. Through its operating companies, including Desire Fragrances, the Group manages a brand portfolio comprising St Dupont, Gcds, Gianfranco Ferré, Pierre Cardin, Baby Phat and Alfa Romeo, alongside its proprietary brand Sergio Soldano.

The new launches

The new corporate structure will also enable the Group to accelerate the development of some of its strategic brands. Key initiatives include the launch of new projects dedicated to St Dupont, Gcds and Sergio Soldano, while in 2027 the debut of a new line is scheduled for Gianfranco Ferré, set to represent a further milestone in the Group's growth journey.

In the coming years, Desire Holding aims to consolidate its growth trajectory through average business growth of 30% annually, by acquiring new licences, expanding its brand portfolio and implementing an important international expansion plan, with particular attention to Asian markets and the main emerging economies, identified as strategic areas for the Group's future development.

The comments

“A new and important chapter is opening in the history of Desire Holding,” says Antonio Lemma, CEO of Desire Holding. “Over the years, we have built solid expertise in creating and enhancing brands, licensing, product development and international distribution. Today, thanks to a fully aligned ownership structure, we can accelerate our growth journey, strengthen existing collaborations and continue developing brands capable of generating lasting value in the global fragrance and beauty market.”

“Our entrepreneurial spirit and our ability to transform brand identity and consumer passion into successful products have always been the driving force behind our growth. This new phase will enable us to invest further in innovation, expand our portfolio and develop new strategic partnerships with brands, retailers and consumers around the world,” adds Natalia Rusanova, COO of Desire Holding.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.