Caffè Segafredo's sprint: in the +15% half-year of revenues

Sprint for Segafredo Coffee, the brand of the Massimo Zanetti Beverage Group. In the first half of 2026 the Veneto-based group recorded revenues of 693 million euros, +15% at constant exchange rates.

According to the company, this was not solely due to price increases; the sales mix also grew in the main international markets.
More specifically, EBITDA reached 60 million, + 48%, while net profit stood at 10,5 million. In a statement, the company emphasises that “Net financial debt continued to improve thanks to strong cash generation and the optimisation of working capital. These results were achieved despite the persistent volatility of the green coffee market, exceptional pressure on the cost of raw materials and an still complex geopolitical environment”.

Take your shot

In an interview, the CEO of Massimo Zanetti Beverage Group, Pierluigi Tosato, said: “We worked on process efficiency to improve the company’s financial position, which now generates cash whereas 30 months ago it was burning it, and to reduce debt from 450 million when we took over to approximately 300 million at year-end”.

These results come as the company prepares to launch in September Take your shot, Segafredo’s new global communications platform, developed in collaboration with BBH and produced by Iconoclast. “According to the company, this is the most important investment in the brand in recent years, intended to support the international growth of Segafredo, with particular attention to the strategic categories of capsules and coffee beans”.

Export oriented

Massimo Zanetti Beverage Group has been controlled for around two and a half years by the investment fund 4R with 50% of the shares and the majority of voting rights. The other half is held by founder Massimo Zanetti. The fund is reportedly conducting an exploratory process for the sale of its majority stake.
The Veneto-based multinational generates 90% of its turnover abroad and can rely on a portfolio of 40 brands. Segafredo is the flagship brand of Italian espresso, alongside others such as Chock Full o’Nuts, Hill Bros, Kauai Coffee, Meira, Boncafè and Puccino’s.
In 2025, Massimo Zanetti Beverage Group recorded consolidated revenues of 1,3 billion, +27%, EBITDA of 86 million (+37%) and profit of 2 million.

Other articles:

Segafredo revolutionises its global identity: the new “Take your shot” positioning is launched

Segafredo Zanetti, a stake of 50% and control pass to the QuattroR fund

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This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.