Caddy’s allies with the VéGé Group. The drug business is strengthened

A change of allegiance in the Drug Italia network. Dmo has announced that Caddy's will join the VéGé Group from 1 January 2027, following the conclusion of its involvement with Drug Italia, scheduled for 31 December.

Caddy's, one of the major players in the drugstore channel, specialising in personal care, beauty, hygiene and home care, is part of Dmo. It currently has 302 directly operated points of sale.

Dual vision

The companies explained that “the agreement stems from the convergence of two complementary industrial visions: on the one hand, VéGé's vocation to build a broad, multichannel network rooted in the local area; on the other, Dmo's desire to grow within a system capable of generating concrete projects, new synergies with industry and greater competitiveness”.

Dmo's joining the VéGé Group represents a strategic lever for generating value, supporting range innovation and responding ever more effectively to changing consumption patterns.

Project 2030

For VéGé, Caddy's joining represents “a further step in building a multichannel, multiformat network, which today encompasses 32 member companies, 3.590 pdv across the country and turnover that reached 16,2 billion euros in 2025. In addition to turnover of 2025 exceeding 300 million, Dmo brings to the joint project the extensive experience of one of Italy's leading drugstore brands, with a growth model based on local roots and business continuity”.

Giovanni Arena, President of VéGé, adds that “the ambitious VéGé Project 2030 is not merely about reaching the target of 20 billion, but above all about building an increasingly cohesive, solid and high-quality group. The VéGé Project 2030 is gradually becoming a reality, step by step”.

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This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.