Agromonte renews its website with a new section dedicated to the Professional Line

Agromonte, a Sicilian company specialising in the processing of cherry tomatoes, has renewed the Professional section of its web portal, online since September.

The project was created with the aim of offering catering professionals an even more intuitive, functional and engaging digital environment, through an initiative involving the layout, navigation and organisation of the content, with particular attention to the mobile user experience. The new design also introduces a revision of the graphic elements, developed in keeping with the brand’s visual identity and its premium positioning.

Features

The page opens with a video showing a professional using the products, with experience-oriented communication, placing the product in its usage context and highlighting its performance and functionality. Continuing with a layout featuring a neutral background that allows the images to stand out visually and recalls the colours of the line, Agromonte strengthens the visual connection with the product. The range is presented through minimalist graphics, keeping the products at the centre of the communication and highlighting their variety thanks to a scrolling menu.

The page structure also ensures dedicated prominence for the Professional line, designed for immediate recognition within the browsing experience. The final section completes the brand story by exploring its values, production chain and family dimension. To complete the experience, users can download the product catalogue, a resource for further information and consultation that extends access to the content beyond browsing the site.

The products

Alongside the renewal of the interface, the premium products dedicated to catering professionals are given strong prominence, being highly recognisable thanks to their distinctive design. Available for the HoReCa channel in a 2 kg format, the tins are finished in every detail and embellished with illustrations of Sicilian puppets, highlighting the link between the brand and the local area. The format and graphics are also suitable for display, avoiding the need for warehouse storage and adorning the walls of restaurants and pizzerias.

Available in nine product references, the Professional line offers catering professionals a range distinguished by variety in processing and product, spanning from Ready-made Sauces to Passata, from pulp to semi-dried tomatoes.

The storytelling

In addition, the new digital space expands and enriches Agromonte’s story, giving greater prominence to the values that have always guided its identity and defined its approach to the market: the short supply chain, the authentic bond with tradition, the care devoted to design, the respect for the local area and a constant focus on sustainability. This story highlights not only the quality of the products, but also the philosophy and commitment behind every choice, emphasising the relationship with the local area and with a production culture deeply rooted in Sicilian tradition.

The comment

“With the new Agromonte Professional Line section, we want to offer professionals a digital space that is easy to explore, rich in content and designed to respond directly to their needs, while also presenting our offering and the values that have always distinguished the brand. A project born from listening to our stakeholders, which enables us to strengthen the dialogue with the professional world and present our idea of quality even more clearly—an idea based on tradition, attention to raw materials and the ability to innovate,” says Miriam Arestia, Agromonte’s marketing manager.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.