EasyCoop online grocery service reveals its customers’ favourite summer dishes

EasyCoop, Coop Alleanza’s online grocery service 3.0, reveals the favourite summer dishes 2026 chosen by customers, consisting mainly of simple ingredients, customisable recipes and combinations that bring together tradition and new eating habits.

The most popular recipes

To claim the top spot is the Caprese salad, which moves up one place from the 2025 and overtakes chicken salad. Tomatoes, mozzarella, basil and oil thus confirm their status as one of the most representative combinations on the Italian summer table. In the shopping baskets associated with the recipe, 61% of the products purchased are Coop-branded. Also moving up one place is therice or pasta salad, which reaches the second step of the podium. A dish that leaves room for personal interpretations and makes it possible to combine vegetables, tuna, cheeses, olives and other ingredients according to individual tastes and what is available. In this case, the share of Coop products reaches 64%.

It drops from first to the third place thechicken salad, which nevertheless remains among the most popular preparations and records one of the highest proportions of Coop-branded products in the entire ranking: 68%. Stable in fourth place is the combination of fresh fruit and tub ice cream, consisting for 54% of Coop products. Within the category, vegan ice creams and those with no added sugar are growing compared with last year, for which the Coop share reaches 31%.

A top ten of great classics and creative combinations

In fifth place is the combination of salmon and avocado, which, with 74% records the highest presence of Coop-branded products among the ten dishes in the ranking. This is followed byseafood salad, which drops one place compared with 2025 and has a Coop share of 53%, and ham and melon, in seventh place with 37% of the ingredients bearing the Coop brand.

Confirming respectivelyeighth and ninth place are the spelt or barley salads with vegetables, made up for 51% of Coop products, and bresaola with rocket and Grana cheese, which reaches a share of 46%. The new entry in the ranking 2026 is the carne salada accompanied by cherry tomatoes and lemon. The dish enters directly in tenth place, with 41% of the products purchased bearing the Coop brand, and takes the place of couscous, which featured in last year's top ten. The ranking thus shows a summer table that does not give up the great Italian classics, but also embraces more contemporary combinations. The presence of salmon and avocado near the top and the growth of poke demonstrate the spread of customisable and complete recipes, in which fresh ingredients, grains, vegetables and protein sources can be combined according to personal preferences.

Friselle and flavoured waters: growing trends

Outside the top ten, among the preparations growing most compared with previous years are friselle with cherry tomatoes. A simple recipe, accounting for84% with Coop-branded products, bringing the flavours of the Mediterranean tradition to the online shopping basket. Interest is also growing in flavoured waters prepared at home, for which the presence of Coop products reaches85%. The combination preferred by EasyCoop customers is the one with mint, cucumber and ginger, followed by lemon and mint and, in third place, the mint-only version. A simple solution for making hydration more pleasant and varied during the hottest days.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.