Lucart alongside Fondazione Veronesi with the new Tenderly tissue line

Lucart presents “Take care of yourself”, the new initiative developed with the scientific contribution of Fondazione Umberto Veronesi Ets in preparing informational content to raise awareness among an ever-increasing number of women about the importance of prevention.

The project takes shape through a new line of Tenderly tissues, designed to bring an awareness message into everyday life and remind people how important prevention is for women’s health. “Take care of yourself” is the claim chosen for the new line and the awareness campaign: a simple and direct invitation, featured on the packaging and accompanied by colourful illustrations on female themes, created by Tuscan artist Martina Ceccarelli of the collective Am'l Rum Da Me.

Each pack contains 12 tissue packets, with assorted illustrations and different tips dedicated to prevention. The informational content was produced with the scientific contribution of Fondazione Veronesi to offer useful ideas and information and help maintain awareness of the importance of check-ups and prevention.

Daniela Bonaldi, Lucart’s consumer brand manager, commented: “With ‘Take care of yourself’, we want to transform a simple everyday gesture into an opportunity to remind people of an important message: prevention is an act of caring for ourselves. Through Tenderly and our collaboration with Fondazione Veronesi, we want to help spread greater awareness of the importance of looking after our health, while also supporting research into women’s cancers”.

The collaboration between Lucart and Fondazione Veronesi thus combines support for research, through an already established donation, with awareness-raising, bringing the issue of prevention directly into an everyday product. A way of conveying an important message through language that is positive, accessible and immediate.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.