Crai with Serenis presents "Department: Out of Place" for World Mental Health Day

On the occasion of World Mental Health Day, celebrated today, 10 October, Crai brings the theme of psychological well-being into a familiar, everyday setting such as its stores.

A product in the wrong department is immediately noticeable: it jars, surprises and makes you stop for a moment. But what happens when a person feels “out of place”? Not feeling at ease in the environment around us, even when it is familiar, is a sensation that can happen to anyone and is not always easy to recognise.

It is from this that "Department: Out of Place", the initiative of Crai in collaboration with Serenis, an online medical centre for physical and mental well-being, was born. The concept of the initiative takes shape through a simple and immediate gesture: placing a product far from its usual department, transforming the feeling of being “out of place” into a concrete and immediately recognisable image.

Through the project, Crai makes available the close relationship it builds every day with communities, working alongside a specialised partner such as Serenis to help raise awareness of the issue of mental health. From 10 to 25 October the project will be visible within the CRAI network: a QR code displayed on in-store communication materials will direct users to the dedicated page on the retailer’s website, where they can learn more about the issue and discover the details of the initiative.

Thanks to the collaboration with Serenis, a dedicated agreement for Crai customers will also be available. The in-store activation is supported by a communication plan that also involves the social media channels of the two companies.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.