Cotonella renews its partnership with the Umberto Veronesi Foundation Ets for the seventh year

Cotonella and the Umberto Veronesi Foundation Ets are celebrating seven years of shared commitment this year, an ongoing partnership with a twofold objective: funding outstanding scientific research and promoting a culture of prevention and healthy lifestyles.

Scientific support

The collaboration 2026 follows a synergistic path that begins in research laboratories and reaches the everyday lives of women. Cotonella’s commitment to supporting scientific excellence takes the form of funding a research grant awarded this year through the annual public call issued by the Veronesi Foundation to Antonella Miglione, a researcher working at the University of Naples Federico II. Her research project aims to develop a biosensor on paper capable of monitoring the effectiveness of therapies for metastatic breast cancer in real time, with the aim of making the care pathway faster, more targeted and more personalised. A virtuous mechanism in which corporate social responsibility directly supports scientific merit, transforming support for the Veronesi Foundation into tangible resources for Italian research talents.

The Pink Ambassador project

Alongside its scientific support, this year the brand has chosen to partner with and support, through a fixed donation, the Pink Ambassador project of the Veronesi Foundation: extraordinary women who have faced illness and who now personally bear witness to the importance of scientific progress and physical activity as an integral part of the care and prevention journey.

Supported by a technical team of specialists as well as by Fidal coaches (Italian Athletics Federation)—namely, a gynaecologist, a sports doctor, two nutritionists and two psycho-oncologists—the Pink Ambassadors train together with the aim of running a half marathon or even a marathon: every kilometre covered by these women and every milestone they reach reflects the parallel and fundamental advances made by scientific research.

The new capsule collection

The Pink Ambassadors are the sole and authentic protagonists of the launch campaign for the new limited-edition capsule collection created by Cotonella for Pink October, the international month dedicated to breast cancer prevention, with the aim of transforming everyday underwear into a constant reminder of self-care, a tangible item to wear every day to convey the importance of prevention.

At the heart of the campaign’s story is the profound value of sisterhood: the ability to look at oneself in the mirror and help each other do so, rediscovering one’s own image through comparison with someone who has lived through a similar experience. The campaign unfolds through a play of mirrors and reflections, symbolising the journey of learning to love oneself again and rediscovering one’s femininity, step by step.

The undisputed protagonist of this special limited-edition range is cotton, the quintessential natural fibre and long synonymous with softness, delicacy and well-being against the skin, presented in a colour palette featuring pink, a highly symbolic colour that embodies three meanings: Cotonella’s visual identity, the energy of the Pink Ambassadors of the Veronesi Foundation and the iconic ribbon that is a global symbol of prevention.

The special limited-edition range includes 4 iconic T-shirts, and 3 briefs designs, in various colour and print options. The collection is completed by two different sock designs: one with a graphic print and a special three-pack embellished with a dedicated pin, designed to evoke the month of prevention and self-care. All the elements of the capsule collection are designed to be coordinated with one another, offering a harmonious, comfortable look that is, above all, rich in meaning.

The comments

“Being alongside the Umberto Veronesi Foundation Ets for the seventh consecutive year means continuing a promise made in 2019: concrete and constant support for research, so that every day we can stand on the side of women,” declares Marco Zannier, Chairman of the Board of Directors of Cotonella. “Funding the research grant of dott.ssa Miglione, supporting the Pink Ambassadors and involving them as the faces of the launch campaign for our new Capsule Collection gives immense human value to our work: we want these stories to reach people as a message of great hope and confidence, reminding them that prevention is an act of love towards oneself and that supporting one another makes a difference.”

“The collaboration with Cotonella is a concrete example of how the commitment of businesses can make a significant contribution to the progress of scientific research and the spread of a culture of prevention. Thanks to this support, we can fund the work of an excellent researcher and, at the same time, give strength and a voice to projects such as the Pink Ambassadors, who demonstrate the value of physical activity and sharing among women during and after an illness journey. Initiatives such as this remind us that prevention is a journey built every day through information, awareness and the involvement of society as a whole,” declares Monica Ramaioli, General Director of the Umberto Veronesi Foundation Ets.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.