“All for Venezuela” by the Selex Group concludes with 316.965 euros donated to the Red Cross

The national campaign “All for Venezuela” promoted by Selex Gruppo Commerciale in collaboration with Italian Red Cross has come to an end, responding with concrete actions to the emergency that has affected the Venezuelan population.

The fundraising campaign, held between 9 July and 3 August at participating stores in the network and on digital platforms, saw the active participation of customers, employees and the Group’s member companies, bearing witness to the deep social commitment that characterises the work of the Selex Group.

The initiative involved the commercial network through a dedicated donor card for 2 euros, to be activated at the time of purchase at the tills of participating stores. At the same time, solidarity was also integrated into the digital channel through the Group’s e-commerce platform: CosìComodo.it, offering customers of the participating organisations the opportunity to make a direct donation of 2 euros during online shopping.

The direct contribution from the Group’s member companies, which supported the initiative by supplementing customer donations with corporate support measures and dedicated initiatives to increase the overall value of the funds raised, helped strengthen the operation’s overall impact.

The entire amount of the funds raised, totalling 316.965 euros, was donated to the Italian Red Cross to support the population affected by the earthquake. The funds will be allocated to strengthening basic healthcare services, the distribution of essential medicines and mental health and psychosocial support.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.