Eurofund entrusts Cbre with the management and launch of Parma Promenade
Eurofund entrusts Cbre with the management and launch of Parma Promenade
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The complex, Emilia-Romagna’s first open-air shopping resort, officially opened on 24 September across a total area of 51.000 sq m for 40.000 sq m of GLA.
Once fully operational, it aims to reach 80 outlets, of which 20 will be in the food service sector.
The sustainability of Parma Promenade
Created through the redevelopment of the former Parma Retail and developed by the joint venture between Eurofund Group and English investor Signal, the centre has already been supported throughout the process by Cbre on matters relating to the definition of the marketing and positioning strategy that accompanied the refurbishment and rebranding.
In terms of sustainability, the US multinational, with approximately 115 billion dollars in assets under management, also acted as advisor for Breeam in-use certification and for the study of its many social and entertainment aspects.
Parma Promenade has in fact undergone a complete redevelopment, including the installation of a highly powerful photovoltaic system, with a capacity of 418 kW, therefore on an industrial scale, and high energy-efficiency systems that have made it possible to eliminate the use of fossil fuels.
In addition, more than 14.400 sq m of green areas, including the roofs, have been enhanced and created.
Breeam Excellent certification on the way
The asset is now pursuing a further level of certification, Breeam Excellent.
We should note that Parma Promenade opened progressively: following the first openings on 2 September, further openings followed during the month, including Primark (9 September), while there are now more than 45 operational shops.
"Parma Promenade is our first project in Italy and is the result of a vision shared with our partner Signal: to transform an existing retail asset into a long-term destination of reference for the city and the entire area," says Stéphane Hepburn, CEO of Eurofund Group Italy. "And this is only the beginning: our aim is to develop the complex around visitors’ needs, generating lasting value."
In Italy, thanks to a strategy of alliances and acquisitions, the Madrid-based Eurofund also means Settimo Cielo Retail Park in Settimo Torinese and Grotte Center in Camerano (Ancona).
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
