Mastro Lindo returns to the market with a completely revamped range and two innovative spray lines

Mastro Lindo returns to stores with a completely revamped range and two innovative spray lines, one of which requires no rinsing.

It was 1966 when the character – born in 1958 on the other side of the ocean – made his official debut on Italian screens, winning over millions of families within seconds.

The new Mastro Lindo

The new Mastro Lindo was created with a clear mission: to transform a task often perceived as burdensome and boring – and therefore postponed – into a simple, quick and enjoyable experience. Thanks to an exclusive formula with a balanced blend of surfactants that makes it possible to avoid rinsing, a wide dispenser for a more effective spray and technology developed to provide long-lasting freshness, the new Mastro Lindo delivers a brilliant clean, without streaks, with a “wow” fragrance that lasts, and is also suitable for more modern surfaces such as induction hobs, laminate worktops and all surfaces that come into contact with food.

The range is divided into two complementary lines: the “Spruzza passa e via” Line for easy, quick and sensory everyday cleaning, with four sprays featuring enveloping fragrances (Mandarin Multi-Surface Degreaser, Cherry Multi-Surface Cleaner, Fresh Lemon Kitchen Cleaner and Flowers and Green Apple Sanitiser), and the “Extra Forza” Line, dedicated to deep cleaning, in two variants: Mastro Lindo Extra Forza Multi-Purpose Degreaser with Bicarbonate and Mastro Lindo Extra Forza Kitchen Degreaser, formulated to tackle the most stubborn dirt without the need for elbow grease.

The Liquids Range

Completing the offering is the historic Liquids Range, which has always been at the heart of the brand’s identity and a benchmark for entire generations of Italian families. Today, the range comprises four products: two for multi-surface floors, in the iconic Sicilian Lemon fragrance and the new Apple Blossom fragrance; one for delicate floors such as marble and parquet, with a light floral fragrance; and one designed specifically for the entire bathroom, with effective limescale-removing power. A complete offering designed to accompany consumers through every aspect of home care, from quick everyday cleaning to the major weekend rituals.

The comment

“Mastro Lindo’s revival in Italy is much more than a relaunch: it is an icon speaking out again with renewed force, one that has accompanied the lives of entire generations and is now returning with the same authority as always, but with a profoundly new language, formula and attitude,” explains Vittorio Sapio, marketing and commercial director of the Home Care and Laundry category at P&G Italia. “The home care category in Italy is undergoing a major transformation: consumers are increasingly demanding, informed and attentive; they are looking for products that combine effectiveness, sensory appeal and safety, and asking for solutions that can keep pace with lifestyles that leave little room for compromise. It is a dynamic, competitive market in which innovation really makes a difference. In this context, Mastro Lindo is repositioning itself as the perfect partner for Italian families: a trusted ally that simplifies deep cleaning, speeds up everyday cleaning and transforms a task often experienced as a duty into an enjoyable experience. Because true icons remain, even when they seem silent – and we are proud to make one of the most loved icons of all time speak again.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.