KitKat expands its filled tablet range with three new flavours

KitKat expands its filled tablet range with three new flavours: Milk Chocolate, Brownie and Cookie Dough.

The new KitKat Tablets confirm as their protagonist the element that has made the brand iconic worldwide, the unmistakable crunchy wafer, combined with a soft filling and a coating with an original marbled effect: a play of textures that accompanies every bite.

Building on the success of the Salted Caramel, Hazelnut and Double Chocolate flavours, KitKat is expanding its range with three variants that, over the years, have gained an increasingly important place in consumers' preferences. The expansion is aimed particularly at Gen Z, always looking for new experiences, but attached to the flavours they know and love.

The three new products

Milk Chocolate is the flavour that simply had to be included: faithfully recreating the unmistakable snack, it is finally available in tablet format for its most loyal consumers. The iconic KitKat wafer meets a soft cocoa filling and a coating of velvety milk chocolate.

Brownie is the most intense and indulgent offering, with a brownie-flavoured filling and a combination of milk chocolate, dark chocolate and a brownie-flavoured coating.

Finally, there is the Cookie Dough flavour, a Limited Edition dedicated to one of the most loved flavours of recent years: a creamy filling, with the typical notes of butter, sugar and vanilla, wrapped in milk chocolate with a cookie dough flavour and a white coating.

The comment

“Following last year's success, when we introduced filled tablets to the market, we are continuing to innovate with three new products designed to respond to consumers' evolving preferences, particularly those of younger consumers,” says Sara Malvezzi, marketing manager Snacks & Tablets at Nestlé Italia. “With Milk Chocolate, Cookie Dough and Brownie, we chose three flavours that are now among the most loved and recognisable, reinterpreting them through what makes the KitKat experience unique: the combination of crunchy wafer, creamy filling and a surprising marbled coating.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.