Giovanni Cova & C. presents the new range dedicated to the snacking and everyday products segment

Giovanni Cova & C. consolidates its presence in the everyday products segment, bringing the quality of Italian confectionery tradition to everyday consumption occasions.

A project launched with the aim of showcasing throughout the year the patisserie expertise that has always distinguished the historic Milanese brand, complementing its traditional festive leavened products with a range dedicated to breakfast, snacking and out-of-home consumption.

The range

The range's main products include Muffins, available in Classic with chocolate chips, Cocoa with chocolate chips, Wholemeal with berries and Apple with cane sugar varieties. Made with selected ingredients, they stand out for a simple recipe and a particularly soft and moist texture.

The offering also includes the Dark Chocolate Brownie, Mini Tarts and biscuits EsseFrolla, products that convey the brand's distinctive values through carefully developed recipes and a premium positioning designed for consumers seeking quality without giving up convenience.

Thanks to its single-portion packaging, the entire Giovanni Cova & C. everyday range is suitable for both home consumption and the vending channel, meeting the growing demand for products that combine quality, taste and convenience at different times of the day.

The comment

"Entering the world of snacks and everyday products represents a journey for us that began two years ago with a total investment of more than 2 million euros," says Andrea Muzzi, CEO and president of Idb Industria Dolciaria Borsari, the company to which the Milanese brand belongs. "It was a strategic choice that enabled us to extend the quality and tradition of Giovanni Cova & C. to new consumption occasions. The results achieved so far confirm the validity of the project: the range's products have been well received by consumers, demonstrating that the market recognises the value of a premium offering capable of standing out for the quality of its raw materials, the care taken with its recipes and its attention to production processes. Our aim is to continue developing the brand's presence throughout the year, strengthening its awareness and customer loyalty."

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.