Galup and Fiorentini create an innovative product for the Christmas festivities 2026

From the meeting of two Piedmontese brands comes an innovative product: the Galup Panettone with dark chocolate chips to be filled with Fiorentini Peanut Butter.

The two brands

The Galup Panettone is made with selected raw ingredients and sourdough starter – refreshed daily by 1922 – worked for 40 hours, in strict compliance with rising and cooling times. Fiorentini is a “pioneer of taste”: it introduced peanut butter – belonging to the American tradition – to Italy, adapting it to the tastes and preferences of Italians, and therefore revisited the formula to develop its own more “healthy” recipe. Fiorentini Peanut Butter is in fact made by roasting and grinding only peanuts, selected for their best high-oleic properties and naturally sweet, toasted flavour, with no added salt or sugar, gluten-free and palm-oil-free, high in fibre and a source of protein.

The new product

The Galup Panettone with dark chocolate chips to be filled with Fiorentini Peanut Butter fully embodies the essence of two companies that, in their products, highlight the quality of their raw ingredients, with classic or innovative recipes, while never losing sight of the know-how rooted in the tradition of Made in Italy.

For this new recipe, the Galup Panettone offers a soft and fragrant dough, and comes without icing, candied fruit or raisins: its interior is enhanced solely by delicious dark chocolate chips. A bold flavour that combines perfectly with the balanced savouriness of the peanut cream, creating a surprising, warm, intense and delicious combination.

The pack

The rigid white cardboard packaging is enhanced by the Galup and Fiorentini brands; inside, in addition to the panettone, it contains Peanut Butter enclosed in a convenient “soft pack”, ideal for allowing each guest to garnish their own slice. Two simple recipes, that of the panettone and that of the peanut butter, made with a few selected, quality ingredients, will create an original and fun moment of conviviality, making Christmas 2026 unforgettable and unique.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.