Esseoquattro presents “If you feel it, you see it”, the new collection of Christmas food packaging

For Christmas 2026, Esseoquattro presents “If you feel it, you see it”, its new collection, conceived not as a simple wrapper for food, but as a true “outfit made of emotions”.

The concept transforms the warmth and sharing typical of the festive season into a distinctive visual and graphic element, capable of communicating care, elegance and emotion at first glance.

The “If you feel it, you see it” collection revisits five classic subjects from festive iconography – the Christmas tree, the star, the reindeer, the snowman and the gingerbread man – reinterpreting them in a contemporary, clean graphic style with a strong distinctive character, expressed in natural kraft and white tones. A stylistic choice designed to reassure those who love tradition, while also winning over consumers who are more attentive to new trends.

Designed to bring the magic of Christmas into customers’ hands while they are still in the shop, the range supports the daily work of food professionals. The versatility of the wrappers and bags enhances every preparation – from gastronomic specialities to traditional baked goods – transforming every package made at the time of purchase into the first chapter of a story to share: a gesture of care that anticipates the joy of giving and transforms an everyday purchase into a small precious memory to take home.

Strategic advantages for Gdo, retail, Horeca and street food

From a commercial and strategic perspective for the retail channel, the range offers important display advantages:

• Versatility and dynamism: the collection consists of five different subjects, combined with versatile wrapping designed to make the counter display more dynamic and stimulate the curiosity of the end customer. In addition, the packaging can be customised with the company’s brand, strengthening brand identity among consumers.
• Added value for the product: every bag and wrapper helps anticipate the gift-giving experience, transforming the everyday purchase of food into an emotional shopping experience.
• Esseoquattro quality and performance: in addition to its high aesthetic appeal, the range guarantees high technical performance, food-contact safety and the functionality that have always distinguished the company’s offering.

The range

Esseoquattro’s Christmas food packaging collection includes products in different sizes and colours: wrappers and freshness-preserving bags Ideabrill for preserving fresh food, greaseproof paper and bags from the Olà range for fried and heavily seasoned foods, laminated kraft paper for any delicatessen and grocery requirement, single-gloss white kraft bags and kraft bags for bread, cakes and small accessories, and polyethylene-coated paper for moist and fatty foods.

Ideabrill freshness-preserving bag

Resistant and heat-sealable, it is designed to package and preserve fresh foods, slowing their deterioration and guaranteeing safety and hygiene. It is made from pure long-fibre cellulose kraft paper, laminated with a treated film capable of preserving the food’s organoleptic characteristics unchanged for longer than traditional packaging. Available in different sizes, in kraft colour with a Christmas tree graphic. Ideal for preserving sliced meats, cheeses, dried fruit and sweets.

Ideabrill wrapper

It is the ideal freshness-preserving solution for meeting the storage requirements of fresh foods such as sliced meats, meat and cheeses, and is also used in confectionery. It consists of pure long-fibre cellulose kraft paper, which is highly resistant and laminated with a treated film capable of slowing food deterioration by isolating it from external agents such as moisture and UV rays. Studies conducted by Esseoquattro’s Research and Development department, in collaboration with QuaSiAl, the Food Quality and Safety Group of the University of Camerino (Italy), have certified that Ideabrill ensures better preservation of the organoleptic characteristics of food for longer than conventional packaging. Available in different sizes different sizes, in kraft colour with a Christmas print.

Olà greaseproof bag

Attractive and resistant, the Olà kraft greaseproof bags in natural kraft, versatile and safe, are designed for fried and seasoned foods, both sweet and savoury. Innovative and high-performing, they make it possible to serve food that is always crisp and hot, as if freshly baked. They are perfect for bakeries offering speciality breads, savoury focaccia and pizza by the slice. In delicatessens, they are ideal for serving rotisserie chicken and fried foods, as they preserve the food’s crispness. They are also highly customer oriented because they can be heated directly in the oven, microwave or on an electric hotplate. They are also used in the Horeca sector, as they allow original plating to be created, hot croissants to be served through room service, and bread to be heated directly in the bag and brought to the table crisp and fragrant. They are available in different sizes, in kraft colour, with the Christmas tree, star and gingerbread man subjects.

Single-gloss white kraft bags

The single-gloss white kraft bags, made from pure long-fibre cellulose kraft, are a classic suitable for ordinary bread without the addition of particular ingredients or enrichments. Available in white, in different sizes, with all the subjects: the Christmas tree, the star, the reindeer, the snowman and the gingerbread man.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.