Esn launches the creamy and versatile protein for every moment of the day

Esn has launched Designer Protein Extra Creamy, a creamy and versatile shake that transforms the daily protein routine into a moment of pleasure.

A healthy lifestyle should not mean giving up pleasure. Yet 70% of Europeans struggle to maintain a balanced diet because taste often wins out. In fitness, the dynamic is the same: for those who use protein shakes, flavour and texture are among the factors that carry the most weight when choosing a product. Esn responds with Designer Protein Extra Creamy.

“Consumers do not want to choose between performance and taste when it comes to protein. Flavour, and above all texture, largely determine the consumer’s ability to incorporate the product into their routine over the long term,” says Mike O’Leary, PhD and head of product at Esn.

A creamier texture

The creamier texture comes from the combination of whey and casein proteins, a milk protein that is digested more slowly than whey. The combination of the two creates a richer and more velvety texture, while the formula has deliberately been made less sweet to allow the natural aromatic notes to emerge. Protein contributes to the growth and maintenance of muscle mass: each serving provides up to 24 g, with no added sugar and a maximum of 116 kcal.

Maximum versatility in eight flavours

Esn is launching the product in a 480 g pack (16 servings). The powder can be used as a shake, added to porridge or a breakfast bowl, sprinkled over dishes as a topping or turned into protein ice cream, for example with the Ninja Creami.

The product is available in Vanilla Milk, Dark Cookies & Cream and Hazelnut Nougat flavours, followed by Milk Chocolate and, by the end of the year, Strawberry Cream, Cinnamon Cereal, Vanilla Speculoos and Ultra Dark Chocolate Limited, for a total of eight variants.

Quality standards

Like all Esn products, Designer Protein Extra Creamy regularly undergoes testing by independent external laboratories for microbiological quality, heavy metals and product-specific parameters, guaranteeing the highest quality standards.

A wider retail distribution, including drugstore chains, will follow at the beginning of 2027.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.