Buitoni launches the fresh base for making panzerotti at home and filling them as you prefer

Buitoni launches Passione Panzerotto, the new fresh-base product designed to make panzerotti easily at home, fill them as you prefer and cook them in the oven or air fryer.

A new product born from the combination of taste, convenience and a desire for personalisation, for enjoying something delicious to prepare at home, whether for a quick meal, an aperitif to share or a savoury snack.

“Fill, fold, cook”

With Passione Panzerotto, Buitoni brings a ready-to-use base to the chilled cabinet, leaving room for creativity. Each pack contains 12 bases, ready to be filled, folded and cooked.

From the classic tomato and mozzarella to more creative combinations, everyone can choose their own filling and create the panzerotto they prefer. A versatile solution designed to turn a few simple steps into a moment of enjoyment, whether alone or shared.

The simplicity is already conveyed by the claim accompanying the product on the packaging: “Fill, fold, cook”, three words that sum up an intuitive preparation accessible to everyone.

Also in an air fryer

One of Passione Panzerotto’s distinctive features is the possibility of preparing it also in an air fryer, as well as in a traditional oven. A cooking method that has now found its way into the kitchens of very many Italians: according to Kantar data, in Italy the penetration of air fryers rose from 35% in 2024 to 48% in 2025.

Passione Panzerotto responds to this habit with a solution also designed for preparation in an air fryer: after preheating to 180 °C, the filled bases cook for at least 13 minutes; in a conventional oven, preheated to 200 °C, the recommended cooking time is 20 minutes.

With Passione Panzerotto, Buitoni thus expands its range of fresh bases with a product that combines the familiarity of a speciality from the Italian tradition with a contemporary, simple and customisable way of preparing it.

The competition

The launch is also accompanied by a dedicated competition, already active since 1° September: by purchasing a pack of Buitoni Passione Panzerotto, it is possible to enter for the chance to win a Ninja FlexDrawer air fryer. Full details and entry instructions are available on the company’s website.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.