Pinalli focuses on its private label and debuts in the fragrance mist market

Pinalli takes another step in developing its private label entering the market for fragrance mists through the launch of a new product line.

After debuting in the accessories segment at the end of 2025, Pinalli is now expanding its own-brand product project and entering a new category, currently at the centre of a strong growth trend in the beauty market.

Private label as a strategic lever

This is an evolution that takes on considerable significance within the company’s efforts to strengthen the brand, which in recent years have been focused on making its history, personality and positioning increasingly recognisable. In this context, the private label is confirmed as a strategic lever, because it adds a concrete and distinctive element to this journey: the possibility of expressing the identity of Pinalli also through physical own-brand products.

“With the launch of our first fragrance mists, we are taking a further step in the evolution of our private label and the brand as a whole,” comments Raffaele Rossetti, President and Chief Executive Officer of Pinalli “After an initial testing phase in the accessories segment, today we have chosen to invest decisively in a category that is even closer to our universe and our identity as a beauty retailer.”

“For Pinalli it is important to be able to rely on physical products that directly and recognisably express our DNA, our sensibility and our idea of beauty. It is a project set to grow over the course of 2026 as it strengthens the brand, expands its expressive possibilities and enables us to build an even more distinctive relationship with our customers,” Rossetti continues.

Four body & hair mists

More specifically, the line comprises four body & hair mists, designed to accompany everyday self-care rituals through different and complementary fragrances, capable of appealing to different tastes, sensibilities and occasions.

The fragrances have been developed to create a varied and contemporary range, spanning different olfactory profiles and accompanying different moods in everyday self-care rituals. The launch is accompanied by the claim “How do you feel today? Play your notes with the new Pinalli fragrance mists”, which specifically evokes the idea of choosing a fragrance based also on one’s mood.

From this perspective, Dolce Metà interprets a warmer, more enveloping universe, with gourmand and amber accents; Petaloso instead moves into a floral and oriental territory, with a softer and brighter character; Fresco di Zona evokes a fresher, more citrusy dimension, with marine nuances; Piacionefinally, combines floral and gourmand notes in a composition with a richer, more multifaceted profile.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.