Lidl’s Parkside turns 30 and celebrates with a 360-degree campaign

Founded in 1996, Parkside is now a benchmark in the DIY sector. With the motto “let’s celebrate at full power!”, Lidl is celebrating the 30th anniversary of the brand with a dedicated campaign that includes special offers, social media activities, prize competitions and limited-edition products.

30 years of people and projects

Whether it is an ambitious DIY project, a professional application in the workshop or caring for green spaces at home, the Parkside brand has established itself as a European market benchmark in the sector, pursuing a clear objective: to support DIY enthusiasts in completing their projects independently.

Against a backdrop of rising living costs, more and more people are choosing to carry out work at home and in the garden themselves. The growing focus on sustainability, conscious consumption and resource conservation is also having a positive impact on the DIY market, with all these factors, combined with the desire for independence, motivating people to repair used furniture and give it a second life. For many, Parkside is the go-to brand for such projects thanks to its wide range of high-quality tools at extremely affordable prices.

An anniversary full of highlights

On the occasion of its 30th anniversary, the brand is launching a 360-degree campaign with the motto “let’s celebrate at full power!”, which not only pays tribute to the brand’s history but also puts DIY enthusiasts at the centre of attention. Through special offers, social media activities and prize competitions, customers will be able to join Parkside in the celebrations and become part of a large community.

The anniversary promotions will start in mid-July and, until the end of September, Parkside will also offer limited editions of various Lidl products, as well as the so-called “Parkside gold edition” from the end of August/beginning of September.

“Our 30 years of success are proof of our quality and of how we have helped bring DIY into the public spotlight. Over the years, a genuine community of Parksiders has emerged, inspiring and motivating one another with tips and tricks for completing their projects. Our thanks therefore go to the millions of customers who have placed their trust in us over the last three decades and who show us every day that, together, we can do anything”, says Robin Ruschke, head of marketing at Lidl Stiftung.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.