Lidl signs a partnership with the International Handball Federation until 2030

Lidl continues and strengthens its commitment to the world of sport by signing a partnership with the International Handball Federation (Ihf) until 2030.

The retailer will be the Official Fresh Food Partner at competitions organised by the international world handball federation until 2030, thus including the men’s and women’s World Championships scheduled for 2027 and 2029, as well as the women’s Under 20 World Championships and the men’s Under 21 World Championships.

10 years of collaboration

Launched in 2017, the partnership will celebrate its first 10 years in 2027. An opportunity to celebrate a winning partnership that confirms Lidl’s commitment to promoting a healthy lifestyle and conscious eating through a sport capable of engaging a pool of 30 million athletes and filling arenas around the world.

The initiatives

Until 2030, the supermarket chain will play a leading role at the various events with activities dedicated to fans, bringing generations together and enabling them to experience the great emotions of the court from a unique perspective:

• Lidl Kids Team: the programme will give younger children the opportunity to accompany world champions directly onto the playing court.
• Lidl Youth Camp: the international initiative created to support the talent of younger people.
• Freshness Lounge: fruit, vegetables and Alesto snacks, the winning combination available to fans in the arenas.
• Best Young Player Award: an award reserved for handball’s rising stars.

The comments

“The partnership with the Ihf further enriches our commitment to sports sponsorships, enabling us to promote Lidl’s focus on conscious eating and an active lifestyle on the world’s biggest stages as well. We are delighted to embark on this journey until 2030 and to bring the freshness of our products to the heart of world handball,” says Andrea Francesco Varisco, Marketing Director of Lidl Italia.

Hassan Moustafa, president of the Ihf, says: “We are delighted that the partnership with Lidl will continue until 2030. Growing handball globally and creating a bond with local communities are common goals. Our collaboration takes place both on and off the court: from inspiring young fans with the Lidl Kids Team to highlighting emerging talent with the Best Young Player Award. On behalf of the Ihf, I thank Lidl for the trust and passion with which it invests in the future of our sport”.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.