Ifema Madrid announces the second edition of Privel, the trade fair dedicated to private label

Ifema Madrid will host the 4 and 5 November 2026 second edition of Privel, the trade fair dedicated to private label organised in collaboration with Alimarket, an important international meeting point for producers, distributors and buyers in the sector.

Private label is going through one of the most dynamic periods in its history. According to Circana, private-label products represent more than 51% of the Spanish consumer goods market by value, a share that places Spain among the European countries with the highest penetration of this model and at the forefront of innovation and development.

This growth is the result of a transformation of the market. Private-label products have moved from a price-focused approach to one based on quality, innovation, sustainability and specialisation, gaining an increasingly significant role in strategic food categories such as preserved foods, oils, dairy products, frozen foods, snacks, coffee, specialised nutrition, plant-based foods and health products.

As evidence of this evolution, Privel 2026 expects the participation of approximately 370 exhibitors, 210 of whom are producers active in the main strategic food categories. The trade fair has also announced an increase in international participation, with companies from 17 countries, including Italy, Portugal, France, Germany, Belgium and the Netherlands.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.