Crai and Rosso Fine Food bring the excellence of its private-label products to international markets

Crai has entered into a strategic alliance with the Abruzzo-based company Rosso Fine Food to develop and promote its private-label ranges in international markets.

An established international network

A reference point for the internationalisation of Italian brands, Rosso Fine Food operates in more than 50 countries through an established network of commercial relationships and an internationally recognised digital export model. The collaboration represents a further step in the international development of Crai’s private label – including La Rosa dei gusti, Piaceri Italiani, Cuore dell'Isola and L'Arancio – which will be able to draw on the experience of a qualified partner to gain visibility in new markets, build lasting commercial relationships and strengthen the brand’s positioning as an ambassador for Made in Italy around the world.

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“Our private label is rooted in our ties with local areas and our collaboration with producers who represent the very best of Italy’s agri-food tradition. Through this partnership, we want to introduce this heritage to an ever-growing number of consumers, bringing products to international markets that showcase the quality, tradition and culture of our country. In Rosso Fine Food, we have found a partner that shares our vision and has the expertise needed to support a solid, long-term growth path,” said Antonello Fois, CEO of Crai Holding.

“The Crai brand conveys an authentic and accessible vision of Italy, which is increasingly appreciated by international buyers. We will make our network of relationships and our export experience, as well as our digital models, available to develop new commercial opportunities and support the international growth of the Group’s branded ranges,” commented Marcello Zaccagnini, President of Rosso Fine Food.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.