SgMarketing: who the new fruit and vegetable consumers are and what they buy

An in-depth look at the purchasing and consumption patterns for fruit and vegetables to identify the trigger factors that can help support and enhance the category, identifying different consumer profiles and consumption patterns in their everyday relationship with food and highlighting the decision-making drivers behind fruit and vegetable purchases.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.