Podcast: Conad and dairy excellence, the value of the territory as a driver of customer loyalty

The world of large-scale retail is undergoing a profound transformation, in which the ability to listen to the needs of the modern consumer is the true competitive factor. In this scenario, Conad  continues to stand out for its distinctive model, deeply rooted in the territory and capable of combining national scale with local sensitivity. It does so in the cheese department too, the true beating heart of the offering. A symbol of Italian gastronomic culture, the service counter represents not only a point of attraction, but also a cornerstone in building a lasting relationship of trust. Between regional ranges, the excellence of own-brand lines—from premium segments to local specialities—and the value of assisted service, we will analyse how Conad interprets the evolution of consumption and how it enhances the unbreakable bond with local producers.

To explore these dynamics further, we speak with Roberta Mincione, Conad's national category manager.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.