Stefano Borsoi is the new Commercial Director of Unes Maxi

Unes Maxi, a banner of the Finiper Canova Group, has announced the appointment of Stefano Borsoi as its new Commercial Director.

The choice rewards a manager who grew within the Group and has extensive experience in large-scale retail, gained across commercial operations, analysis and marketing. In fact, Stefano Borsoi, 41 years old, previously head of the il Viaggiator Goloso division and the Group’s marketing and private-label development director, will take on the role of Commercial Director of Unes, in addition to his current positions.

A graduate of Trieste and holder of a MiMeC Master’s degree from Bocconi, Stefano Borsoi broadened his retail expertise through a career spanning purchasing, category management, data analysis and e-commerce. At Iper La grande i from 2015, in 2021 he became Marketing and Communications Director. He then continued his career within the Finiper Canova Group, contributing to the enhancement of the premium brand il Viaggiator Goloso and to the development of communication and positioning strategies. Before the new appointment, he expanded his responsibilities to include Unes purchasing, private label and Group marketing.

In his new role, Borsoi will lead Unes’ commercial strategy with the aim of supporting the evolution of the banner, accelerating the development and modernisation of the sales network, consolidating franchising partnerships and enhancing the Group’s offering and brands. The appointment confirms Unes’ intention to invest in internal expertise to strengthen its positioning and build solid, distinctive and sustainable growth over the long term.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.