Molinari Italia announces the appointment of Marina Manfredi as Marketing Director

Molinari Italia has announced the appointment of Marina Manfredi as Marketing Director, reporting directly to General Manager Michele Mastrangelo.

The new role

In her new role, Marina Manfredi will be responsible for the marketing and trade marketing activities of all the brands in Molinari's portfolio, both owned and distributed, with the aim of supporting the company in a new phase of growth.

Manfredi will lead the development of an integrated marketing strategy aimed at strengthening the positioning and enhancement of the brands, ensuring consistency between commercial initiatives, communications and marketing activities. Her priorities in the role include consolidating Molinari's image and developing the portfolio through innovation and the launch of new products.

Strong international experience

With a degree in Communication Studies and a Master's in Marketing from Ca' Foscari University of Venice, Marina Manfredi has over 20 years of experience in the marketing of international Fmcg companies. After starting her career at Kellogg Italia, she built a cross-functional career at Colgate-Palmolive, from brand marketing to category management. In 2019, she joined Birra Peroni, where, as brand director of the Peroni Family, she led the relaunch of Peroni and Peroni Nastro Azzurro and the launch of Peroni Cruda and Peroni Nastro Azzurro Stile Capri.

The comments

"Molinari has been an Italian icon for over eighty years and we want it to remain so for future generations too. With the arrival of Marina Manfredi, we are strengthening marketing, which for us represents a fundamental driver of growth for our brands, in Italy and around the world," says Inge Molinari, President of Molinari Italia.

"Molinari is the historic brand of Sambuca, it is part of Italian culture and has all the characteristics needed to become increasingly relevant to today's consumers," comments Marina Manfredi, Marketing Director of Molinari. "We will work together with the team, the trade and our partners to strengthen the brand's image and continue to bring innovation to the portfolio."

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.