Alfonso Vitaletti has passed away, president and founder in 1969 of Italpepe

Italpepe announces the death of Alfonso Vitaletti, president and founder in 1969 of the company, one of the most important Italian companies in the spice sector.

Born in Liceto, a hamlet of Sassoferrato, at the foot of the Apennines between Marche and Umbria, into a farming family, in 1969 Alfonso Vitaletti had an insight destined to change his life and the way Italians themselves brought spices to their tables: packaging pepper in a small, practical shaker, moving beyond traditional loose sales.

Then came another insight: transforming that shaker into a glass bottle. Alfonso Vitaletti personally designed it, creating packaging that would become, over time, one of the most recognisable symbols of Italpepe and that still characterises the brand today.

Over the years, Italpepe grew together with the Vitaletti family, transforming from a small family business into a structured and international company, without ever losing its ties to its origins. In 2014 Alfonso and his sons established a new plant, marking a new phase in the company’s development and accompanying the transition from exclusively family-run management to a managerial model.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.