Adyen announces the appointment of Nicole Olbe as President for Europe, the Middle East and Africa (EMEA)

The financial technology platform Adyen has announced the appointment of Nicole Olbe as President for Europe, the Middle East and Africa (EMEA), effective from 1° September 2026.

The new role

Olbe succeeds Alexa von Bismarck, who will take on the role of Senior Vice President, Global Account Management, based in San Francisco. The transition period will enable a structured handover and full operational continuity across regional activities.

In her new role, Nicole Olbe will lead Adyen’s business performance and growth across the EMEA region. Her responsibilities will extend to all regional functions, combining commercial leadership with the development of cross-functional strategies, operational alignment and the adaptation of Adyen’s global initiatives to the specific characteristics of individual markets. The current organisational structure of the EMEA team will remain unchanged.

Professional experience

With more than twenty years of experience in the global payments and fintech sector, Olbe has a strong management track record. Before joining Adyen, she held leadership roles in acquiring, payment acceptance and strategic partnerships at Barclaycard and Verifone. Recognised for an inclusive, collaborative leadership style, she has gained significant experience in building high-performing teams, developing strong commercial ecosystems and promoting diversity and inclusion at the highest levels of organisations.

The comments

"Nicole’s deep experience in the global payments industry, combined with an inclusive and highly collaborative leadership style, makes her the ideal person to lead our activities in the EMEA region," said Roelant Prins, Adyen’s Chief Commercial Officer. "As we continue on our growth journey, her ability to translate local market needs into a global commercial vision will be an important asset for the company. I would also like to thank Alexa for the leadership she has demonstrated in EMEA; we are confident that, in her new global role, she will continue to make a significant contribution to Adyen’s growth."

"I am delighted to take on the role of President of EMEA and build on the strong foundations created by our teams," said Nicole Olbe. "Adyen’s success in the region is founded on a deep understanding of local markets and close collaboration between the various business functions. I look forward to working with the regional teams to further leverage our platform’s capabilities and strengthen Adyen’s role as the partner of choice for the commerce of large international companies."

Olbe will continue to work from Adyen’s London office, maintaining a regular presence at the company’s offices across the EMEA region.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.