Prénatal opens a new 700-sqm store in Camaiore, in the province of Lucca

Prénatal has opened a new store in Camaiore, in the province of Lucca, located on Strada Provinciale 241 next to the Toys Center store already present in the area.

With an area of almost 700 sq m, the store offers a wide range dedicated to maternity and early childhood, providing an environment designed to welcome families and support them through the different stages of growth. The aim is to combine a wide choice of products, attention to quality and value for money in a space that makes the shopping experience practical and enjoyable.

The offering

The offering covers the entire journey from expecting a baby to the child's first years of life, with products designed to meet the needs of parents and children. Clothing plays a central role, with contemporary collections and solutions suitable for every stage, including the Chicco ranges. The fashion offering is aimed at expectant mothers, new parents and children aged 0 to 10 years, showcasing garments that combine style, comfort and practicality.

The offering is enhanced by an area dedicated to early childhood, from modular systems to car seats, prams, nursery furniture and household items, together with everything needed for everyday life: baby food and breastfeeding products, baby food and hygiene products. A broad and comprehensive offering, brought together in one space to make family life simpler and more practical, without compromising on quality and value for money.

The services

The offering is completed by services dedicated to families. These include: the Info Point, an area within the store designed to provide information and support; the nursery, a space reserved for breastfeeding that offers comfort and privacy to parents and their little ones; baby registries, stork kits, click & collect and personal shopper services; and finally the Prénatal Lover loyalty card, which provides access to exclusive promotions and services and allows customers to collect points towards discount vouchers that can be used on clothing.

The comment

“The new Camaiore store is a new space dedicated to the world of childhood, designed to support families through the different stages of their children's growth. We want to offer a point of reference where they can find solutions for their everyday needs, with an assortment ranging from clothing to childcare products and services designed to ensure a practical and accessible shopping experience. The presence of Toys Center nearby further enhances the offering, bringing together in a single area products and propositions that meet different needs, from caring for little ones to playtime. A practical way to simplify families' daily lives and support them attentively as their children grow,” said Gregori Dilauro, retail manager Italy.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.