Mondadori Store opens the Mondadori Bookstore "La Scugnizzeria" in Scampia

Mondadori Store has opened the new Mondadori Bookstore "La Scugnizzeria" in the Scampia district of Naples, created through a project in collaboration with franchisees Rosario Esposito La Rossa and Maddalena Stornaiuolo.

The new bookshop is located in an area with a strong presence of young people and students but, until now, no literary institutions, and will be a space dedicated to reading, discussion and participation that responds to the area's tangible need for new cultural points of reference, promoting events and collaborations designed to stimulate Scampia's social fabric. Among the first proposals is the creation of a bridge with Federico II University, the Municipality of Naples and the Ente autonomo del Volturno to promote reading at several institutional levels.

The bookshop will be dedicated to the memory of Antonio Landieri, an innocent 25-year-old victim of the Camorra in 2004, and will open next to the entrance to the Piscinola-Scampia station, just a few steps from the site of the ambush.

The new bookshop

The Mondadori Bookstore in Scampia covers 70 sq m and has a catalogue of approximately 7.000 titles, including a wide variety of titles with particular attention to books for young readers. The bookshop stocks all the latest releases, with specific themed areas dedicated to comics and manga, romance and children's books, together with a wide selection of stationery. The offering is geared towards younger generations, as the bookstore opens next to the entrance to the Scampia underground station, which is widely used to reach the district's schools and the University of Naples Federico II complex.

Online services

The bookshop also serves readers online: customers will be able to keep up to date through the Instagram and Facebook pages. They will also be able to contact the Mondadori Bookstore in Scampia through the digital services of Mondadoristore.it to check whether a book is available. The bookshop also offers all customers telephone ordering services. The services on offer will also include Zeercle, which allows people to sell their own books as well as CDs, vinyl records, physical video games, DVDs and Blu-rays, receiving in exchange a gift card corresponding to the value assigned to the products, to be used in the bookshops and on the website.

Comments

"The opening of the Mondadori Bookstore in Scampia is the result of a precise choice, aimed at guaranteeing everyone the right to read through the cultural offering of our bookshops, designed as genuine places for meeting, participation and sharing ideas. It is through projects like this that our network is able to best express its vocation: making available to the local area, in this case one of the youngest districts in Italy, spaces dedicated to all lovers of reading and entertainment", says Carmine Perna, CEO of Mondadori Retail. "We hope that the bookshop in Scampia, thanks to the passion and project of Rosario Esposito La Rossa and Maddalena Stornaiuolo, will become a point of reference for those who live in and pass through the district, starting with the many female and male students who attend it. A place where people can nurture their passions, learn, stay informed, travel simply by turning the pages of a book and feel part of a larger family—that of all lovers of culture".

"There are openings where a ribbon is cut and openings where a piece of history is cut. The opening of the new Mondadori Bookstore 'La Scugnizzeria' in Scampia belongs to the second category. We are not just opening a bookshop: we are expanding the boundaries of the dreams that are possible in this district. It is an epoch-making event because every time a door dedicated to books, knowledge and imagination opens in Scampia, a door also opens for the younger generations", explains Rosario Esposito La Rossa, a Mondadori Store franchisee and cousin of Antonio Landieri. "Scampia does not need to be told only through its wounds: it needs to be recognised for its energy, its intelligence and the people who build tangible alternatives every day. This new bookshop is a cultural, social and human investment. It is a place where a child can encounter their first book, a young person can imagine a career, and a family can feel part of a community. Maddalena Stornaiuolo and I have always believed that culture should not have to ask permission to enter the suburbs. It must live there, get its hands dirty, create opportunities and become accessible to everyone".

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.