MediaWorld inaugurates a new Xpress store inside the Bennet hypermarket in Tavernola (Co)

MediaWorld continues its network expansion plan with the opening of the new MediaWorld Xpress in Tavernola (Como), on Via Asiago, inside the Bennet Lario hypermarket.

The store is the first of five new openings planned for November, marking a further acceleration in the development of the brand. This strategy focuses on diversified formats capable of adapting to the characteristics of local areas and consumers' needs, and will continue in 2027 with the aim of opening 12 new stores, as announced at the Partner Event.

The new store

With a sales area of 600 sq m, the new store consolidates the partnership between MediaWorld and Bennet, a leader in the hypermarket and shopping-centre gallery sector, bringing the total number of shop-in-shops located in the brand's hypermarkets to 16. The opening follows those in Erba and Anzano del Parco, inaugurated in December 2025, further expanding the Xpress format's presence in the province of Como and bringing the total number of stores to 7.

The new store employs 13 staff members, who are available to customers to provide advice and assistance throughout the purchasing journey.

The offering

The store offers a selected range of products in consumer electronics, telecommunications, IT and home appliances, alongside access to the full catalogue available on mediaworld.it. This offering is part of a particularly dynamic local market: according to MediaWorld data, in the province of Como, comparing financial year 2026 with 2025, small domestic appliances recorded growth of 30,4%, followed by large domestic appliances (+14,0%) and the telecoms category (+13,7%).

The services

Thanks to the integration between the store and digital channels, customers can shop online by choosing Lario as their collection point and use services such as Pick&Pay, Pick Up in 30 minutes and payment directly in the department via mobile devices, combining the convenience of digital shopping with in-store support.

The new store is also powered by electricity from renewable sources, continuing MediaWorld's commitment to more sustainable management of its activities.

The comment

"With this model, we want to make the shopping experience increasingly accessible and immediate, without giving up the value of direct interaction with our experts. For us, even in a local store, every interaction is an opportunity to listen to customers' needs, guide them in their choices and build a relationship of trust that extends beyond the moment of purchase," comments Stefano Parlati, regional sales manager new format at MediaWorld.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.