Action opens two new stores in Central Italy: Viterbo and Montecassiano (Mc)

Action continues to expand across Italy, announcing two new stores opening simultaneously on Saturday 7 November: Viterbo and Montecassiano (Mc), bringing the total number of stores to 263.

The new stores

The new Viterbo store, the third store in the province and the 26th in Lazio, is located on Via Alessandro Polidori, covers an area of over 888 sq m and has hired a team of 19 employees. The store will be open from Monday to Saturday from 08:45 to 20:30 and on Sundays from 09:00 to 20:00.

The Montecassiano store, the second store in the province of Macerata and the ninth in the Marche, is located on Via Mainini, covers an area of 885 sq m and employs 19 new employees. In this case, the doors will be open from Monday to Sunday from 08:30 to 20:30.

Sustainability

Both facilities reflect Action's commitment to sustainability: they have no gas connections and use exclusively LED lighting. In addition, 100% of the wood used in the products comes from sustainably managed forests, certified by FSC or PEFC, the cotton is traceable for 99% through the Better Cotton programme (1% organic), and all the cocoa in Action-branded products has been Fairtrade certified since 2022.

The Action Formula

Starting from Saturday 7 November, residents of Viterbo, Montecassiano and the surrounding areas will be able to access the renowned Action Formula: an assortment of 6.000 good-quality products, increasingly sustainable and divided into 14 product categories, from toys and DIY to home, gardening and food products, always at the lowest price possible. Action introduces 150 new products every week to ensure a constantly updated range, with more than two thirds of the products in the range priced below 2 euros.

The comment

"We are delighted to strengthen our presence in both Lazio and Marche with these two new openings," says Maurizio Oprandi, general manager of Action in Italy. "In just five and a half years, Action has rapidly expanded its network in Italy, bringing its formula to an ever-growing number of customers. The enthusiasm with which we are welcomed in every region encourages us to continue this growth journey with determination, supported by the strength of our format and the great commitment of all our teams."

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.