Gmf strengthens its presence in Tuscany with a new Famila supermarket in Terranuova Bracciolini (Ar)

Gmf – a company of the Unicomm Group – is strengthening its presence in Tuscany by opening a new Famila supermarket in Terranuova Bracciolini (Ar), bringing the Famila network to 366 stores in Italy.

The new store

The Famila store in Terranuova Bracciolini covers an area of 2.400 sq m, of which 1.500 is dedicated to sales, and offers a wide range designed to meet families’ daily and weekly shopping needs. 55 employees work at the store, with particular attention also being paid to creating employment opportunities in the local area.

The comments

“Terranuova Bracciolini represents another important step in the growth path we are pursuing in Tuscany,” says Giancarlo Paola, CEO of Gmf. “With the opening of the second Famila store in three months, we want to consolidate our presence through stores capable of combining quality, service and value for money, while always maintaining a close relationship with the areas in which we operate. For us, growth also means creating jobs, promoting local produce and becoming an integral part of the communities that welcome us.”

“Central Italy is playing an increasingly important role in our Group’s development strategies,” says Marcello Cestaro, President of Unicomm. “The opening in Terranuova Bracciolini confirms our intention to continue investing in and strengthening our network, with a model focused on the quality of the offering and proximity to customers.”

The local area on the shelves

In line with the philosophy of the Unicomm Group, the new store devotes considerable space to local products, promoting Tuscany’s agri-food excellence and supporting local production. This choice strengthens the bond with the economic and social fabric of the community of Terranuova Bracciolini and the Valdarno area. Considerable space is also devoted to Selex-branded products, which represent one of the key elements of the Group’s offering in terms of the balance between quality and price. 500 Selex products are offered at extremely convenient prices and identified by the Spesa Difesa brand.

Fresh products and services at the heart of the offering

The new Famila store also places great emphasis on the fresh and ultra-fresh departments, a defining feature of the brand, together with an assortment designed to guarantee choice, quality and value for money. The butcher’s and fishmonger’s counters with assisted service, the delicatessen, the assisted-service counter for cured meats and cheeses, the bakery with bread prepared daily, handmade pizza, fresh fruit and vegetables, and the wine department with a selection of excellent local and national wines make up a complete service offering, where staff expertise and the quality of the raw materials are the central values. The picture is completed by the health and wellbeing department, dedicated to wellness products.

Attention to the environment and people

The building, currently undergoing Leed Gold certification and built entirely to Class A standards, represents a model of energy efficiency and sustainability. Lighting is provided by latest-generation LED systems, while an intelligent management system (Bms) controls all electrical loads, optimising consumption. The installed systems and equipment have low energy consumption and are supported by a climate control system that constantly monitors humidity, temperature and air quality, ensuring a comfortable and healthy environment.

Thanks to the use of renewable energy, particularly photovoltaic power covering the entire available surface, and the recovery of energy from refrigeration processes, the building significantly reduces consumption, combining technological innovation with respect for the environment. There is also an eco-compactor Coripet that allows customers to deposit PET bottles for food use, actively contributing to their recycling. The store also has a free car park with over 160 parking spaces, including spaces reserved for protected categories, and the activation of charging stations for electric cars will soon take place.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.