Gli Orsi shopping centre in Biella opens Danish brand Only's new store

The shopping centre Gli Orsi in Biella has opened the new Only store, the brand of Danish group Bestseller dedicated to young women's fashion and denim.

A leading denim brand

Founded in 1995 within the Bestseller group, Only is now one of the leading international women's fashion brands and a benchmark in Europe's denim segment, with more than 4.500 stores in 70 countries, including Italy, France, Spain and Germany. Targeting a young, trend-conscious clientele, the brand has built its success by combining contemporary design, quality and affordability.

The Only woman

Thanks to extensive experience in retail and wholesale channels, Only has a presence worldwide, confirming steady growth and a strong presence in international markets. At the heart of the brand's identity is the Only woman: authentic, spontaneous and self-confident. She sees fashion as a means of personal expression, naturally experimenting with styles, emotions and trends. Rather than being defined by a particular aesthetic, she is characterised by a dynamic and positive attitude, a free-spirited approach and a deep passion for denim, a defining element of the brand's DNA.

To celebrate the opening, exclusively at the Biella store and throughout August, a special promotion will be available: a discount of 25% on the entire collection.

The comment

The arrival of Only at the Biella shopping centre represents an important enhancement of the gallery's fashion offering. Expressing his satisfaction at this new opening is Luciano Morganti, director of Gli Orsi Shopping Centre, who comments: "We are particularly proud to welcome Only to our commercial offering. The arrival of such a well-regarded international brand represents a further step in the growth and enhancement of our centre, which constantly strives to offer visitors quality brands capable of interpreting trends and meeting the needs of an increasingly discerning and dynamic audience".

This content was translated with the assistance of artificial intelligence.