Valsoia enters new European markets and strengthens continental distribution

Valsoia accelerates its international development, thanks to new commercial agreements with major European large-scale retail chains, entering new markets and strengthening continental distribution.

Entering new markets

In Hungary, Valsoia arrives for the first time thanks to agreements with Spar and Tesco, while in Poland it begins its presence through collaborations with Carrefour and Auchan.

Consolidation in Europe

In Sweden, Valsoia is expanding its presence in the chains Ica, Coop and Axfood, the country's leading large-scale retailers, strengthening an already significant presence in a market particularly sensitive to issues surrounding wellbeing and plant-based nutrition.

In Spain, the company is expanding its distribution network by entering Consum, one of the most important emerging retailers in Spanish large-scale retail, thereby increasing the availability of the brand in the Iberian market.

In the Czech Republic and Slovakia, the new agreements with Tesco, Kaufland and Billa not only help consolidate the brand's presence, but also launch distribution of the plant-based drinks range, expanding the selection available to local consumers.

The financial results

The commercial expansion is also confirmed by the financial results. In the first three months of the 2026, the brand's foreign sales “Valsoia Bontà e Salute” recorded growth of11,9% compared with the same period of the 2025, confirming the gradual development of the Group's international activities and the growing interest of European consumers in Valsoia products.

Andrea Panzani, Valsoia's Chief Executive Officer and General Manager, said: “International development represents a strategic direction for Valsoia's growth. The results achieved confirm the potential of our Valsoia Bontà e Salute brand in foreign markets and our ability to offer European consumers products that reflect the evolution of their needs. Strengthening distribution through major European retail chains is a significant achievement, encouraging us to continue along the path we have undertaken, further enhancing our brands and expanding growth opportunities in Europe.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.