Valsoia enters new European markets and strengthens its continental distribution

Valsoia accelerates its international development journey, thanks to new commercial agreements with major European grocery retailers, entering new markets and strengthening its continental distribution.

Entering new markets

In Hungary, Valsoia is entering the market for the first time thanks to agreements with Spar and Tesco, while in Poland it is establishing its presence through collaborations with Carrefour and Auchan.

Consolidation in Europe

In Sweden, Valsoia is expanding its presence in the Ica, Coop and Axfood retail chains, the country's leading large-scale retail operators, strengthening an already significant presence in a market particularly sensitive to issues surrounding wellbeing and plant-based nutrition.

In Spain, the company is expanding its distribution network by entering Consum, one of the most important emerging players in Spanish grocery retail, thereby increasing the brand's availability in the Iberian market.

In the Czech Republic and Slovakia, the new agreements with Tesco, Kaufland and Billa not only consolidate the brand's presence, but also launch the distribution of the plant-based drinks range, expanding the selection available to local consumers.

The financial results

The commercial expansion is also reflected in the financial results. In the first three months of 2026, the foreign sales revenue of the “Valsoia Bontà e Salute” brand recorded growth of 11,9% compared with the same period of 2025, confirming the Group's steady international development and European consumers' growing interest in Valsoia products.

Andrea Panzani, chief executive officer and general manager of Valsoia, said: “International development is a strategic direction for Valsoia's growth. The results achieved confirm the potential of our Valsoia Bontà e Salute brand in foreign markets and our ability to offer European consumers products that reflect the evolution of their needs. Strengthening distribution through major European retail chains is a significant achievement, encouraging us to continue along the path we have embarked on, further enhancing our brands and expanding growth opportunities in Europe”.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.