The Prosecco Doc Consortium launches a major advertising campaign in the United Kingdom

The Consortium Prosecco Doc is strengthening its presence in the United Kingdom through an investment in a major advertising campaign running until mid-October.

The campaign includes extensive coverage across the London Underground and a nationwide schedule of digital video ads on Prime Video, confirming the appellation’s commitment to reaching a broad audience in one of its most important international markets and communicating the distinctive identity of authentic Prosecco Doc and its territory of origin.

The presence on the London Underground

Within the London Underground network, posters were placed in 61 stations, featuring the campaign creative “Discover the Prosecco Dreamland”. The initiative guarantees extensive visibility throughout the capital, reaching commuters, residents and visitors across the entire London Underground network.

The poster campaign was complemented by a digital video advertising campaign on the London Underground, centred on the message “Share the magic of Summer”, bringing the campaign to life through moving images that convey the Italian character, conviviality and celebratory spirit that distinguish Prosecco Doc.

The Prime Video spots

In addition to its presence on the Underground, the Consortium is also broadcasting national spots of 20 seconds on Prime Video, with scheduling aimed particularly at consumers interested in the world of wine.

The combination of strong out-of-home visibility and targeted advertising on streaming platforms enables Prosecco Doc to reach consumers in different contexts, accompanying them both during their journeys around London and while they are enjoying premium content at home.

The investment forms part of the Consortium’s ongoing programme of activities for Prosecco Doc in the United Kingdom, supporting a broader strategy that includes advertising, consumer engagement, trade initiatives, training activities and communications.

The comment

“Maintaining a strong and visible presence in the United Kingdom is extremely important to us. Prosecco Doc already enjoys an established relationship with British consumers, and our continued investment in advertising enables us to strengthen this awareness while communicating the quality, origin and authenticity that distinguish the appellation,” Giancarlo Guidolin, president of the Prosecco Doc Consortium, says.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.