Wonderful Pistachios official sponsor of the Wizz Air Rome Half Marathon by Brooks 2026

Wonderful Pistachios will be the official sponsor of the Wizz Air Rome Half Marathon by Brooks 2026, the half marathon taking place next 18 October.

With almost 40.000 registered, the Wizz Air Rome Half Marathon by Brooks 2026, organised by RomaOstia and Rcs Sports & Events for Roma Capitale, is preparing for a rapidly growing edition, with the number of participants doubled compared with the 22.000 of the previous edition. A result that confirms the growing interest in the event and its role as a key event for the running community.

A concrete contribution

With this partnership, Wonderful® strengthens its commitment to promoting an active and positive lifestyle, choosing to support an event that every year attracts thousands of runners, families and enthusiasts, united by a passion for sport and wellbeing.

During the event, Wonderful® pistachios will be included in all the race packs, with almost 40.000 packs distributed to participants, giving runners the chance to discover and enjoy the product.

Activities in the village

The brand's presence will also continue inside the event village, where Wonderful will welcome the public with entertainment and engagement activities. One of the event's attractions will also be the Wonderful mascot, a gigantic pistachio ready to meet runners and visitors, helping to make the day's atmosphere even more engaging.

A sampling activity will also run throughout the event, with dedicated hostesses distributing Wonderful pistachios and branded merchandise, offering the public an opportunity for direct contact with the brand.

Digital channels

The partnership will also be amplified across digital channels through an influencer marketing project involving creators active in the running and lifestyle worlds, who will be invited to share the race experience and the brand's presence before, during and after the event.

The project will also be completed by the participation of a Run Ambassador Wonderful, who will take part in the half marathon, becoming the face of the initiative and sharing their journey with the community.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.