Acqua Lete presents “ArcobaLete”, the new back-to-school initiative 2026

Acqua Lete presents “ArcobaLete”, the new back-to-school initiative for children and their families, designed to explain in a simple and engaging way the importance of the small actions that contribute every day to enjoying wellbeing together.

Listening, helping, including, understanding and respecting others: simple actions that, at school as in sport, play, family life and free time, can make a difference. This idea gave rise to ArcobaLete, a project that transforms everyday actions into colours, values and experiences to share, inviting children to reflect on their choices through the immediate and positive language of play.

How it works

At the heart of the initiative is a digital experience accessible via the QR code on the packaging and on the Acqua Lete bottle 50 cl. By scanning the code, children and families enter the world of ArcobaLete, where seven short situations inspired by everyday life await them.

At the beginning of the journey, the rainbow appears with all its colours muted. Faced with each of the seven situations, children are invited to pause and consider what is happening, reflect on the possible choices and identify the behaviour that feels closest to their own way of being. It is through this reflection that the game becomes an educational experience: without marks, rankings or penalties, it helps children recognise the value of their decisions and everyday actions. Every constructive choice brings one of ArcobaLete’s colours back to life, until the entire rainbow is complete.

The seven colours

Seven colours for seven values, all equally important: the red of Gentle Courage, the orange of Inclusion, the yellow of Kindness, the green of Help, the light blue of Listening, the blue of Respect and the purple of Understanding.

At the end of the experience, each child discovers their own “Supercolour”, namely the value that, at that moment, best represents the choices made along the journey. A playful way to encourage awareness and dialogue, transforming the digital experience into an opportunity for sharing between children and adults as well.

The comment

“Back-to-school represents a special moment for Acqua Lete to engage in dialogue with new generations through the fresh and engaging language that has always characterised our brand, combining entertainment with content capable of leaving children and their families with something meaningful,” says Gabriella Cuzzone, marketing director at Acqua Lete. “With ArcobaLete, we want to show children that seemingly simple actions, such as listening, helping, including or respecting others, have great value in everyday life. We chose to do this through play, without rankings or judgement, so that every child can feel like the protagonist of the journey and discover how much their choices can contribute to making the world around them more beautiful and colourful. It is a project that enables us to turn the product into an opportunity for connection, sharing and awareness, once again strengthening Acqua Lete’s closeness to families”.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.