Pellini Caffè presents “New format, same signature”, the new campaign dedicated to capsules

Pellini Caffè presents the new campaign dedicated to capsules compatible with Nespresso machines, bringing some of the blends that have built the brand’s recognition in the world of ground coffee into the new format.

An evolution born from the need to respond to new ways of consuming coffee, offering Pellini’s quality and distinctive signature in a practical and quick format, designed for those seeking convenience in preparation without sacrificing taste.

The concept

“Pellini Capsules. New format, same signature” is the concept developed by [Alkemy]+, a division of Alkemy Group, which tells the story of a new way of experiencing Pellini coffee while maintaining the identity and quality that distinguish the brand. The capsules make it possible to enjoy some of the main Pellini blends in a practical and versatile format, with different flavour profiles to choose from according to personal preferences and different times of day. The range comprises seven products: Top Originale, Gran Aroma 100% Arabica, Lungo, Cremoso, Vivace, Decaffè and the Discovery Collection.

To complete the offering, the new capsule is made with 80% of recycled aluminium and is recyclable, a choice that combines the need to preserve the quality of the blends with greater attention to the characteristics of the packaging.

The channels

The campaign, launched on 1° October, will be developed through a multichannel ecosystem involving YouTube, Mediaset, RaiPlay, Rai Digital, Rai YouTube, Sky, Prime Video and Netflix, as well as display, social media and influencer marketing activities. The story will bring Pellini capsules into everyday life through real-life situations, habits and consumption occasions, highlighting the practicality of the format and the variety of the range.

The comment

Beatrice Pellini, chief marketing officer at Pellini Caffè, states: “Pellini was among the first coffee roasters in Italy to enter the capsule market, and today we have chosen to relaunch this format with 80% of recycled and recyclable aluminium, to make the most of the quality of our blends and bring the experience and know-how that distinguish us to capsules as well. With ‘New format, same signature’, we therefore want to tell the story of an evolution that changes the format but leaves Pellini’s quality and identity intact.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.