Il Viaggiator Goloso also brings the large 3D installations to Turin for the new campaign

From today until Sunday 11 October, Piazza Solferino in Turin will host three 3D installations 4 m high, created by Il Viaggiator Goloso, the premium brand of the Finiper Canova Group.

The works, already appreciated in Milan and created by specialised artisans, are coming to Turin to serve as a teaser for the brand campaign that will be planned in the Turin area.

The campaign

Created in collaboration with branding company Robilant, the initiative invites residents and visitors to change their perspective and rediscover the extraordinary in the gestures, places and flavours of everyday life.

With five subjects, the campaign interprets travel as an attitude of discovery, capable of transforming even everyday experiences into opportunities for wonder. The installations translate this message into a concrete and immediate form, through larger-than-life subjects designed to surprise, engage and offer new perspectives.

The installations

Brought together in the heart of the city, the three installations dedicated to baci di dama, taralli rosmarino e patate and tortelli cacio e pepe will create an open-air exhibition for residents and visitors.

During the event, a special map guiding the public to the heart of the initiative will be distributed to passers-by. Once they arrive in Piazza Solferino, visitors will have the opportunity to taste Il Viaggiator Goloso specialities, including taralli and baci di dama. In addition, anyone who takes a photo with the installations and shares it on social media, tagging @ilviaggiatorgoloso, will receive an exclusive branded bag as a gift.

A special map

As was the case in Milan, Turin will also have its own special “Map of Everyday Wonders”: a genuine illustrated guide to hidden Turin that offers an itinerary featuring 10 iconic stops and leads the public to Piazza Solferino. The route runs from the Devil’s Gate in Via XX Settembre to the Bull in Piazza San Carlo, from the cannonballs of Palazzo Saluzzo Paesana to the Obelisk of the Siccardi Laws, and finally to the historic Caffè Mulassano, where the tramezzino was created in 1926.

In addition to guiding the public in discovering the event in the square, the map includes a discount voucher of 10%, valid from 8 to 18 October, which can be used at Borello Supermercati outlets and participating Unes supermarkets.

In addition to the activation, the campaign is supported by a media plan focused on Ooh channels, once again inviting people in Turin to discover the city and its flavours with a fresh perspective, transforming each stop into an opportunity for discovery, sharing and wonder, in search of “Authentic Everyday Wonder”.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.