Fini Pasta Fresca ushers in autumn-winter 2026 with two new promotional initiatives

Fini Pasta Fresca is launching two new promotions for autumn-winter 2026: Cashback 1+1 Free for Le Ricette Integrali and a competition dedicated to the premium lines.

The cashback

The first initiative, dedicated to Le Ricette Integrali, focuses first and foremost on product trial through a particularly innovative formula for the fresh pasta sector: Cashback 1+1 Free. Until 31 December 2026, by purchasing two packs from the range, consumers can request a refund equal to the value of one pack by uploading their receipt to the dedicated website.

The refund will then be credited directly to the bank account indicated by the participant. This formula helps to remove the barrier to purchase and promote awareness of a range that represents one of the new products Fini is investing in, turning the promotion into a tangible incentive to try the product.

The competition

The Le Ricette Integrali trial is accompanied by a second initiative designed to engage consumers who are particularly loyal to the brand’s premium lines. Until December 312026 the new purchase-based competition “Create, plate up, win” will be running, dedicated to Antica Bottega, Le Ricette Italiane and Le Ricette della Tradizione.

In this case, the common thread is cooking, a world naturally connected to pasta and its ability to bring people, tradition, creativity and conviviality together. The prizes have also been conceived along these lines and will feature Fini customisation, with the aim of making the experience even more recognisable and memorable. To enter, participants simply need to purchase at least one pack from one of the three participating lines and register on the dedicated website. Each week, a six-person dinnerware set and a soup tureen, both bearing the Fini brand, will be drawn, while in the final draw, three KitchenAids complete with all accessories will be awarded among all participants.

The comment

“With these two initiatives, we wanted to create two different but complementary ways of engaging with consumers,” explains Roberta Morini, brand manager at Fini Pasta Fresca. “On the one hand, Cashback 1+1 Free, designed to encourage trial of the new Le Ricette Integrali range through a particularly immediate and tangible formula; on the other, a competition linked to our premium lines, putting cooking and the pleasure of enjoying one’s passion at the centre, also through Fini-customised prizes. The shared aim is to strengthen awareness of our products, encourage purchase and create an increasingly direct and engaging relationship with those who choose our brand.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.