Dole Italia supports the runners of the Wizz Air Rome Half Marathon with its fruit

Dole Italia will be Official Supplier of the third edition of the Wizz Air Rome Half Marathon by Brooks 2026, which takes place in Rome on Sunday 18 October.

The company has thus chosen one of the most important events on the national running calendar to become actively involved in the race experience with its fresh fruit.

The route

The 21,0975 km route in the heart of Rome will pass through one of the most recognisable urban settings in the world. The route will start at Porta Ardeatina and lead the runners into the centre of the capital, taking in some of its iconic landmarks before finishing with a view of the Colosseum. A course where sport and the city come together, transforming the half marathon into a special way to experience and discover Rome.

Dole's presence

In this context, Dole bananas and oranges will be offered at the refreshment points along the entire route, creating an immediate association between the brand and the values of energy, movement and healthy lifestyles.

The collaboration will also be highlighted through the event's on-field communications and social and digital channels, extending the partnership story before, during and after the race.

For Dole, the Wizz Air Rome Half Marathon by Brooks represents a further step in a communication strategy that promotes healthy lifestyles in real-life, participatory contexts, creating an increasingly direct relationship between fruit, movement and everyday life.

The comment

"Being present at the Wizz Air Rome Half Marathon means meeting people at a time when movement, nutrition and attention to their own wellbeing are already part of the same experience. Handing a Dole fruit to someone tackling 21 km in the heart of Rome is a simple gesture, but it conveys the role we want to play as a brand: being close to people in their everyday choices and helping to make an active lifestyle and a balanced diet something accessible, positive and enjoyable," comments Cristina Bambini, head of marketing at Dole Italia.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.