Del Monte returns to television with the new campaign dedicated to Honeyglow bananas and pineapples

Del Monte has launched the new television campaign dedicated to the premium Honeyglow range, airing until 14 November on the main Rai channels and on La7.

The 15-second spot presents one of the most distinctive ranges in Del Monte's offering, comprising Honeyglow bananas and pineapples, two products that best represent the company's pursuit of excellence, innovation and commitment to superior quality.

The Honeyglow bananas are grown exclusively on Ecuador's fertile volcanic soils and hand-picked at the ideal stage of ripeness. Available in limited quantities, they stand out for their particularly sweet and intense flavour, offering a unique consumption experience. The Honeyglow pineapple, on the other hand, is appreciated for its unmistakable aroma, golden flesh and natural sweetness. It is produced on farms in Costa Rica and Kenya.

Through this campaign, Del Monte aims to strengthen awareness of the Honeyglow brand and its premium products, while highlighting its role as a producer that oversees every stage of the supply chain, from field to fork, to guarantee consumers high standards of quality and safety.

The campaign will also be supported by dedicated activities at points of sale, through the customisation of display materials and selected tasting initiatives, with the aim of increasing the visibility of the Honeyglow range and encouraging direct consumer engagement.

Thierry Montange, senior marketing director at Del Monte Europe, says: “We are proud to bring the Del Monte Honeyglow range back to television. This campaign is key to showcasing our premium varieties and confirms our commitment to bringing distinctive products to market that can offer a superior taste experience and create value for the entire category.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.